Culture and Values

Sentinel places great value and pride in its culture, not just because it gives us an advantage over our competitors, but because we believe it is the honourable and sustainable way to do business. Our underlying belief in business is that of alignment. By doing well for our clients, we are doing well for our business. By keeping our clients safe, we are keeping our business safe. Quite simply, our success is dependent on your success. Our core values are:

Client Focused

  • We are committed to acting in the clients best interests and align all aspects of our organisation to ensure this.
  • We are dependable and believe that all our clients deserve high quality service.
  • We have a conservative culture and endeavour to maximise value whilst taking steps to minimise risks.


  • We believe integrity is the foundation of our individual and corporate actions that drives an organisation of which we are proud.
  • We are consistent and honor our commitments.
  • We are honest, trustworthy, respectful and ethical in our actions.
  • We are accountable for our actions, successes and failures.


  • We believe that progress depends on continually adapting and improving all aspects of our business.
  • We actively work to provide innovative solutions for our clients.
  • We believe that technology is key to being able to deliver quality products and services in a timely and efficient manner.
  • We add value through collaboration and innovation in the way we invest and conduct research.
  • We are flexible and work with our clients to meet their individual needs.


  • We believe the fact that we are independent and conflict free is integral in ensuring we deliver what’s best for the client.
  • We maintain full control over our own corporate destiny.
  • We encourage independence in thoughts and actions.

We invite you to experience the difference that an aligned culture can bring to your investments.