Investing in Australia's largest Blue Chip companies offers investors a wide range of advantages including:

  • Exposure to the highest quality companies listed on the ASX
  • Most widely researched companies
  • Most highly regulated companies
  • Highest transparency of historical, current and future earnings guidance
  • Strong liquidity allowing investors ease of entry and exit
  • Continual volatility
  • Large diversification of sectors
  • Largest choice of investment products (physical shares, ETO's, Warrants, Margin Lending etc)

The blue chip market is the primary investment sector for local and overseas institutions, funds and private investors. This provides for continual growth and development of products, continual financial coverage and ongoing advantages for investors.