With their reputations on the line, our leadership team ensure a high level of service and accountability. In a world dominated by big banks and multinationals, this is a point of difference our clients cherish. Our Australian Financial Services Licence gives us the flexibility to compete with them, but it also allows us to deliver investments the way we think is best.
We exist to anticipate your needs. Over many years we have created a unique advice and technology structure proven to make investing easy and effective for both investors and financial professionals.
Norm began his career as an Investment Adviser in 1996 before co-founding Sentinel in 2003 with his brother, Justin. In his role as CEO, Norm's mandate is to ensure that Sentinel stays true to its company statement of placing the client's interest first whilst still delivering high-quality investment management services. With his extensive industry qualifications and long term 'front line' experience, Norm spends most of his time engaging directly with clients. He is also an active member of many ASX and ETF provider panels and regularly presents to financial planning and accounting organisations across Australia.
Justin's career began in 1997 as an Investment Adviser before co-founding Sentinel in 2003. Justin has extensive hands-on experience, analytical expertise and knowledge of global investment markets. A key area of Justin's focus is Sentinel's technological research and development division where he is a driving force behind Sentinel's innovation program. Justin's mandate is to research, develop and deploy financial market technology that benefits Sentinel and its clients.
Adam has been involved in the financial industry as an Investment Research Analyst since 1997 with extensive qualifications and experience across a broad range of fields. He joined Sentinel in 2005 and heads up Sentinel's Research Division where his analytical skills are utilised to develop and maintain Sentinel's Investment Research offerings. Alongside maintaining Sentinel's proprietary research, Adam works closely with Sentinel staff in managing the Managed Discretionary Accounts to identify and implement client Investments.